I have Kids and To say that the new generations have rediscovered the pleasure of reading on a social network like TikTok may sound anachronistic, it is true. Especially considering the decrease in the minimum attention span of users and the progressive removal of young people from the world of reading. But the birth of the BookTokers and the BookTok phenomenon has completely overturned the concept of reading among the very young. (here if you're curious!)
The Editors
It started with an opening of publishing to the digital world: this has led hundreds of creators to improvise writers and, in some cases, to the birth of new readers driven by interest in the reference creator and his new book .
The Booktokers
However, after the initial partnership between creators and publishing, the latter had to deal with a very different reality. You don't read a book just because you are interested in the author, but it is important to pay attention to the whole emotional context that reading gives rise to: interest in the story, writing style, feelings and awareness that arise from reading, etc.
The genuine and spontaneous narration of a product is the best way to convey the emotions and the very young, want just that: emotions. Where to find authentic ones if not on TikTok? The perfect social network to express your emotions and really be yourself.
Th BookTokers therefore have this dual value: on the one hand they enhance their sensitivity
on the other, thanks to these real contents, on the other they are the best example of influencer marketing.
Thanks to this new category of users, reading a book, a slow, assimilable and intimate process, is condensed into a perfect synthesis of a few seconds, a TikTok video!
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